/*
 * Bell Advisory Group — $1M Build
 * Reference: BCG (bold wordmark, institutional authority) + Bain (restraint, single accent)
 */

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --black:      #000000;
  --near-black: #0A0A0A;
  --dark:       #1A1A1A;
  --white:      #FFFFFF;
  --off-white:  #F7F7F5;
  --warm-white: #FAF9F7;
  --accent:     #1B3A5C;
  --accent-dk:  #122840;
  --accent-lt:  rgba(27,58,92,0.04);
  --accent-vis: #4A7FB5;
  --text:       #2A2A2A;
  --text-sec:   #5A5A5A;
  --text-lt:    #8A8A8A;
  --border:     #E8E8E6;
  --border-lt:  #F0F0EE;
  --font-head:  'Libre Baskerville', Georgia, serif;
  --font-body:  'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --max-w:      1200px;
  --pad:        clamp(1.5rem, 4vw, 3rem);
}

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

::selection {
  background: var(--accent);
  color: var(--white);
}

body {
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.7;
  color: var(--text);
  background: var(--white);
  font-feature-settings: "kern" 1, "liga" 1;
  font-kerning: normal;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}
input:focus-visible,
textarea:focus-visible,
select:focus-visible {
  outline: none;
}

/* ────────────────────────────────────────
   NAV
   ──────────────────────────────────────── */
.nav {
  background: var(--black);
  position: sticky;
  top: 0;
  z-index: 100;
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s, background 0.3s;
}
.nav.scrolled {
  border-bottom-color: rgba(255,255,255,0.06);
  background: rgba(0,0,0,0.97);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
}
.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 var(--pad);
  height: 64px;
}
.nav-logo {
  display: flex;
  align-items: center;
  color: var(--white);
}
.logo-mark {
  height: 28px;
  width: auto;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 2.2rem;
}
.nav-links a {
  font-size: 0.78rem;
  font-weight: 500;
  color: rgba(255,255,255,0.5);
  letter-spacing: 0.02em;
  transition: color 0.25s ease;
}
.nav-links a:hover { color: var(--white); }
.nav-links .nav-cta {
  color: var(--white);
  border: 1px solid rgba(255,255,255,0.25);
  padding: 0.5rem 1.4rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  transition: background 0.25s ease, border-color 0.25s ease;
}
.nav-links .nav-cta:hover {
  background: rgba(255,255,255,0.08);
  border-color: rgba(255,255,255,0.5);
}

.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 10px;
  z-index: 101;
}
.nav-toggle span {
  display: block;
  width: 20px;
  height: 1.5px;
  background: var(--white);
  margin: 5px 0;
  transition: 0.25s ease;
}

/* ────────────────────────────────────────
   HERO
   ──────────────────────────────────────── */
.hero {
  background: var(--accent);
  color: var(--white);
  padding: clamp(5rem, 12vw, 9rem) 0 clamp(5rem, 12vw, 8rem);
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  top: 0;
  right: 0;
  width: 60%;
  height: 100%;
  background: linear-gradient(135deg, transparent 0%, rgba(255,255,255,0.04) 100%);
  pointer-events: none;
}
.hero-inner {
  max-width: 820px;
  margin: 0 auto;
  padding: 0 var(--pad);
  position: relative;
}
.hero-kicker {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent-vis);
  margin-bottom: 2rem;
}
.hero h1 {
  font-family: var(--font-head);
  font-size: clamp(2rem, 4.5vw, 3rem);
  line-height: 1.18;
  letter-spacing: -0.02em;
  margin-bottom: 1.8rem;
  font-weight: 400;
  text-wrap: balance;
}
.hero-body {
  font-size: 1.05rem;
  line-height: 1.9;
  color: rgba(255,255,255,0.6);
  max-width: 640px;
  margin-bottom: 3rem;
}
.hero-actions {
  display: flex;
  gap: 1rem;
  flex-wrap: wrap;
}
.hero-cta {
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  color: var(--accent);
  background: var(--white);
  padding: 0.85rem 2rem;
  transition: background 0.25s ease, transform 0.2s ease;
}
.hero-cta:hover {
  background: var(--off-white);
  transform: translateY(-1px);
}
.hero-cta-secondary {
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  color: rgba(255,255,255,0.7);
  border: 1px solid rgba(255,255,255,0.2);
  padding: 0.85rem 2rem;
  transition: color 0.25s ease, border-color 0.25s ease;
}
.hero-cta-secondary:hover {
  color: var(--white);
  border-color: rgba(255,255,255,0.5);
}

/* ────────────────────────────────────────
   FEATURE STRIP (EVIDENCE)
   ──────────────────────────────────────── */
.feature-strip {
  background: var(--near-black);
  color: var(--white);
  padding: 3.5rem 0;
  border-top: 1px solid rgba(255,255,255,0.06);
}
.feature-strip-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--pad);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 3rem;
}
.feature-stat {
  display: block;
  font-family: var(--font-head);
  font-size: 2rem;
  color: var(--accent-vis);
  margin-bottom: 0.6rem;
  line-height: 1;
  font-feature-settings: "tnum" 1;
}
.feature-item p {
  font-size: 0.82rem;
  color: rgba(255,255,255,0.5);
  line-height: 1.6;
  margin-bottom: 0.4rem;
}
.feature-item cite {
  font-size: 0.68rem;
  font-style: normal;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.01em;
}

/* ────────────────────────────────────────
   CONTENT SECTIONS
   ──────────────────────────────────────── */
.content-section {
  padding: clamp(4.5rem, 9vw, 7rem) 0;
}
.content-section + .content-section {
  border-top: 1px solid var(--border);
}
.section-shaded {
  background: var(--warm-white);
}
.content-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--pad);
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: clamp(2.5rem, 6vw, 6rem);
  align-items: start;
}
.content-left h2 {
  font-family: var(--font-head);
  font-size: clamp(1.5rem, 2.5vw, 1.9rem);
  color: var(--near-black);
  line-height: 1.25;
  letter-spacing: -0.015em;
}
.content-left h2::before {
  content: '';
  display: block;
  width: 32px;
  height: 2px;
  background: var(--accent);
  margin-bottom: 1rem;
}
.content-left .aside {
  font-size: 0.88rem;
  color: var(--text-sec);
  margin-top: 1.2rem;
  line-height: 1.7;
}
.content-right p {
  margin-bottom: 1.2rem;
  line-height: 1.85;
}
.content-right p:last-child { margin-bottom: 0; }
.content-right .lead {
  font-size: 1.08rem;
  color: var(--near-black);
  line-height: 1.8;
}

/* ────────────────────────────────────────
   CAPABILITY CARDS (Home)
   ──────────────────────────────────────── */
.capability-card {
  display: grid;
  grid-template-columns: 48px 1fr 24px;
  gap: 1.2rem;
  padding: 1.8rem 1.5rem;
  margin: 0 -1.5rem;
  border-bottom: 1px solid var(--border);
  align-items: start;
  transition: background 0.25s ease;
  color: inherit;
}
.capability-card:first-of-type {
  border-top: 1px solid var(--border);
}
.capability-card:hover {
  background: var(--accent-lt);
}
.capability-card-icon {
  width: 40px;
  height: 40px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--accent);
  flex-shrink: 0;
  margin-top: 2px;
}
.capability-card-icon svg {
  width: 24px;
  height: 24px;
}
.capability-card h3 {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  margin-bottom: 0.35rem;
}
.capability-card p {
  font-size: 0.86rem;
  color: var(--text-sec);
  line-height: 1.7;
  margin-bottom: 0;
}
.capability-arrow {
  font-size: 1.1rem;
  color: var(--text-lt);
  transition: color 0.25s ease, transform 0.25s ease;
  align-self: center;
}
.capability-card:hover .capability-arrow {
  color: var(--accent);
  transform: translateX(4px);
}

/* ────────────────────────────────────────
   PHASE GRID (Methodology)
   ──────────────────────────────────────── */
.phase-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
}
.phase-card {
  background: var(--white);
  padding: 2rem 1.8rem;
  transition: background 0.25s ease;
}
.section-shaded .phase-card {
  background: var(--warm-white);
}
.phase-card:hover {
  background: var(--white);
}
.phase-num {
  font-family: var(--font-head);
  font-size: 0.78rem;
  color: var(--accent-vis);
  display: block;
  margin-bottom: 0.8rem;
}
.phase-card h3 {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  margin-bottom: 0.5rem;
}
.phase-card p {
  font-size: 0.84rem;
  color: var(--text-sec);
  line-height: 1.7;
  margin-bottom: 0;
}

/* ────────────────────────────────────────
   SCORE DIMENSIONS
   ──────────────────────────────────────── */
.score-dimensions {
  margin: 2rem 0 1.5rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}
.dimension {
  display: flex;
  align-items: center;
  gap: 1.2rem;
}
.dimension-label {
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--text-sec);
  width: 200px;
  flex-shrink: 0;
}
.dimension-bar {
  flex: 1;
  height: 4px;
  background: var(--border);
  border-radius: 2px;
  overflow: hidden;
}
.dimension-fill {
  display: block;
  height: 100%;
  background: var(--accent);
  border-radius: 2px;
  transition: width 1.2s cubic-bezier(0.25, 0.1, 0.25, 1);
}
.score-note {
  font-size: 0.82rem;
  color: var(--text-lt);
  font-style: italic;
  line-height: 1.7;
}

/* ────────────────────────────────────────
   INDUSTRY TAGS
   ──────────────────────────────────────── */
.industry-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-top: 0.5rem;
}
.industry-tags span {
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--text-sec);
  background: var(--white);
  border: 1px solid var(--border);
  padding: 0.45rem 1rem;
  letter-spacing: 0.01em;
  transition: border-color 0.25s ease, color 0.25s ease;
}
.section-shaded .industry-tags span {
  background: var(--white);
}
.industry-tags span:hover {
  border-color: var(--accent);
  color: var(--accent);
}

/* ────────────────────────────────────────
   COMPARISON TABLE
   ──────────────────────────────────────── */
.comparison-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.86rem;
  margin-top: 0.5rem;
}
.comparison-table th {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-lt);
  text-align: left;
  padding: 0 1rem 0.8rem;
  border-bottom: 2px solid var(--border);
}
.comparison-table th:first-child { padding-left: 0; }
.comparison-table td {
  padding: 0.85rem 1rem;
  border-bottom: 1px solid var(--border-lt);
  color: var(--text-sec);
  line-height: 1.5;
  vertical-align: top;
}
.comparison-table td:first-child {
  font-weight: 600;
  color: var(--near-black);
  padding-left: 0;
  width: 30%;
}
.comparison-table td:last-child {
  color: var(--accent);
  font-weight: 500;
}
.comparison-table tr:last-child td { border-bottom: none; }

/* ────────────────────────────────────────
   USE CASE LIST
   ──────────────────────────────────────── */
.use-case-list {
  margin-top: 1.5rem;
}
.use-case-item {
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--border);
}
.use-case-item:first-child {
  border-top: 1px solid var(--border);
}
.use-case-item h3 {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  margin-bottom: 0.5rem;
}
.use-case-item p {
  font-size: 0.88rem;
  color: var(--text-sec);
  line-height: 1.8;
  margin-bottom: 0;
}
.use-case-item a {
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 2px;
}

/* ────────────────────────────────────────
   FAQ
   ──────────────────────────────────────── */
.faq-list {
  margin-top: 0.5rem;
}
.faq-item {
  border-bottom: 1px solid var(--border);
}
.faq-item:first-child {
  border-top: 1px solid var(--border);
}
.faq-question {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  padding: 1.2rem 2rem 1.2rem 0;
  cursor: pointer;
  list-style: none;
  position: relative;
  line-height: 1.4;
}
.faq-question::-webkit-details-marker { display: none; }
.faq-question::after {
  content: '+';
  position: absolute;
  right: 0;
  top: 1.2rem;
  font-size: 1.1rem;
  font-weight: 300;
  color: var(--text-lt);
  transition: transform 0.25s ease;
}
details[open] .faq-question::after {
  content: '\2212';
}
.faq-answer {
  padding: 0 0 1.4rem;
}
.faq-answer p {
  font-size: 0.88rem;
  color: var(--text-sec);
  line-height: 1.85;
  margin-bottom: 0;
}
.faq-answer a {
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 2px;
}

/* ────────────────────────────────────────
   CTA BAND
   ──────────────────────────────────────── */
.cta-band {
  background: var(--accent);
  padding: clamp(4.5rem, 9vw, 7rem) 0;
}
.cta-band-inner {
  max-width: 700px;
  margin: 0 auto;
  padding: 0 var(--pad);
  text-align: center;
}
.cta-band h2 {
  font-family: var(--font-head);
  font-size: clamp(1.5rem, 2.8vw, 2rem);
  color: var(--white);
  line-height: 1.3;
  letter-spacing: -0.01em;
  margin-bottom: 1.2rem;
  text-wrap: balance;
}
.cta-band p {
  font-size: 1rem;
  color: rgba(255,255,255,0.6);
  line-height: 1.8;
  margin-bottom: 2.5rem;
}
.cta-btn {
  display: inline-block;
  background: var(--white);
  color: var(--accent);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  padding: 0.9rem 2.4rem;
  transition: background 0.25s ease, transform 0.2s ease;
}
.cta-btn:hover {
  background: var(--off-white);
  transform: translateY(-1px);
}

/* ────────────────────────────────────────
   CONTACT FORM
   ──────────────────────────────────────── */
.contact-meta {
  margin-top: 2rem;
}
.contact-meta p {
  font-size: 0.88rem;
  color: var(--text-sec);
  margin-bottom: 1.4rem;
  line-height: 1.5;
}
.contact-meta strong {
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-lt);
  display: block;
  margin-bottom: 0.25rem;
}

.form {
  background: var(--warm-white);
  border: 1px solid var(--border);
  padding: clamp(1.5rem, 3vw, 2.5rem);
}
.form-intro {
  font-size: 0.88rem;
  color: var(--text-sec);
  line-height: 1.7;
  margin-bottom: 1.8rem;
  padding-bottom: 1.5rem;
  border-bottom: 1px solid var(--border);
}
.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}
.form-field {
  margin-bottom: 1.2rem;
}
.form-field label {
  display: block;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-sec);
  margin-bottom: 0.45rem;
}
.form-field label .required {
  color: var(--accent-vis);
}
.form-field input,
.form-field textarea,
.form-field select {
  width: 100%;
  padding: 0.75rem 0.9rem;
  border: 1px solid var(--border);
  border-radius: 0;
  font-family: var(--font-body);
  font-size: 0.88rem;
  color: var(--near-black);
  background: var(--white);
  transition: border-color 0.25s ease;
  -webkit-appearance: none;
  appearance: none;
}
.form-field select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%238A8A8A' stroke-width='1.5' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 0.9rem center;
  padding-right: 2.5rem;
}
.form-field input:focus,
.form-field textarea:focus,
.form-field select:focus {
  outline: none;
  border-color: var(--accent);
}
.form-field input::placeholder,
.form-field textarea::placeholder {
  color: var(--text-lt);
  font-size: 0.84rem;
}
.form-field textarea { resize: vertical; min-height: 120px; }
.form-submit {
  display: block;
  width: 100%;
  padding: 0.9rem;
  background: var(--near-black);
  color: var(--white);
  border: none;
  border-radius: 0;
  font-family: var(--font-body);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  cursor: pointer;
  transition: background 0.25s ease, transform 0.2s ease;
  margin-top: 0.5rem;
}
.form-submit:hover {
  background: var(--black);
  transform: translateY(-1px);
}
.form-notice {
  font-size: 0.74rem;
  color: var(--text-lt);
  margin-top: 1rem;
  line-height: 1.6;
}
.form-notice a {
  color: var(--accent);
  text-decoration: underline;
}

/* Honeypot (Netlify spam protection) */
.ohnohoney { position: absolute; left: -9999px; }

/* ────────────────────────────────────────
   ARTICLE LAYOUT
   ──────────────────────────────────────── */
.article-body {
  max-width: 700px;
  margin: 0 auto;
  padding: 0 var(--pad);
}
.article-body h2 {
  font-family: var(--font-head);
  font-size: clamp(1.3rem, 2.2vw, 1.6rem);
  color: var(--near-black);
  line-height: 1.3;
  letter-spacing: -0.01em;
  margin: 3rem 0 1.2rem;
}
.article-body h2:first-child { margin-top: 0; }
.article-body h3 {
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--near-black);
  margin: 2.2rem 0 0.8rem;
}
.article-body p {
  font-size: 1rem;
  line-height: 1.9;
  color: var(--text);
  margin-bottom: 1.4rem;
}
.article-body p:last-child { margin-bottom: 0; }
.article-body a {
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 2px;
}
.article-body blockquote {
  border-left: 3px solid var(--accent);
  margin: 2rem 0;
  padding: 0.2rem 0 0.2rem 1.5rem;
  color: var(--text-sec);
  font-style: italic;
}
.article-body blockquote p {
  font-size: 1.05rem;
  line-height: 1.8;
}
.article-body ul, .article-body ol {
  margin: 1rem 0 1.4rem 1.2rem;
  color: var(--text);
}
.article-body li {
  margin-bottom: 0.6rem;
  line-height: 1.8;
  font-size: 1rem;
}
.article-meta {
  font-size: 0.78rem;
  color: var(--text-lt);
  margin-bottom: 2.5rem;
  padding-bottom: 1.5rem;
  border-bottom: 1px solid var(--border);
}
.article-back {
  display: inline-block;
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--accent);
  margin-bottom: 2rem;
}
.article-back:hover { text-decoration: underline; }
.article-cta-inline {
  background: var(--warm-white);
  border: 1px solid var(--border);
  padding: 2rem;
  margin: 2.5rem 0;
  text-align: center;
}
.article-cta-inline p {
  font-size: 0.92rem;
  color: var(--text-sec);
  margin-bottom: 1.2rem;
}
.article-cta-inline .cta-btn {
  font-size: 0.8rem;
}

/* ────────────────────────────────────────
   CASE STUDIES
   ──────────────────────────────────────── */
.case-study {
  max-width: 960px;
  margin: 0 auto;
}
.case-study-header {
  margin-bottom: 2.5rem;
}
.case-study-tag {
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent-vis);
  display: block;
  margin-bottom: 0.8rem;
}
.case-study-header h2 {
  font-family: var(--font-head);
  font-size: clamp(1.4rem, 2.5vw, 1.8rem);
  color: var(--near-black);
  line-height: 1.25;
  letter-spacing: -0.015em;
  margin-bottom: 0.5rem;
}
.case-study-context {
  font-size: 0.86rem;
  color: var(--text-lt);
}
.case-study-body {
  display: grid;
  grid-template-columns: 1fr 280px;
  gap: 3rem;
  align-items: start;
}
.case-study-narrative h3 {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  margin: 2rem 0 0.6rem;
}
.case-study-narrative h3:first-child { margin-top: 0; }
.case-study-narrative p {
  font-size: 0.92rem;
  color: var(--text-sec);
  line-height: 1.85;
  margin-bottom: 0.8rem;
}
.case-study-metrics {
  display: flex;
  flex-direction: column;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  position: sticky;
  top: 80px;
}
.metric-card {
  background: var(--white);
  padding: 1.2rem 1.4rem;
}
.section-shaded .metric-card {
  background: var(--warm-white);
}
.metric-label {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-lt);
  display: block;
  margin-bottom: 0.5rem;
}
.metric-change {
  display: flex;
  align-items: baseline;
  gap: 0.5rem;
}
.metric-before {
  font-size: 1.1rem;
  color: var(--text-lt);
  text-decoration: line-through;
  font-feature-settings: "tnum" 1;
}
.metric-arrow {
  color: var(--text-lt);
  font-size: 0.9rem;
}
.metric-after {
  font-family: var(--font-head);
  font-size: 1.4rem;
  color: var(--accent);
  font-feature-settings: "tnum" 1;
  line-height: 1;
}
.case-study-deliverables {
  margin-top: 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--border);
}
.deliverables-label {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-lt);
  margin-bottom: 0.8rem;
}
.deliverable-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.deliverable-tags span {
  font-size: 0.78rem;
  font-weight: 500;
  color: var(--text-sec);
  background: var(--white);
  border: 1px solid var(--border);
  padding: 0.4rem 0.9rem;
  letter-spacing: 0.01em;
}
.section-shaded .deliverable-tags span {
  background: var(--white);
}

/* ────────────────────────────────────────
   DELIVERABLE PREVIEWS
   ──────────────────────────────────────── */
.deliverable-preview-list {
  display: flex;
  flex-direction: column;
}
.deliverable-preview {
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 1.2rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--border);
  align-items: start;
}
.deliverable-preview:first-child {
  border-top: 1px solid var(--border);
}
.deliverable-preview-icon {
  width: 36px;
  height: 36px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--accent);
  margin-top: 2px;
}
.deliverable-preview-icon svg {
  width: 22px;
  height: 22px;
}
.deliverable-preview h3 {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  margin-bottom: 0.35rem;
}
.deliverable-preview p {
  font-size: 0.86rem;
  color: var(--text-sec);
  line-height: 1.75;
  margin-bottom: 0;
}

/* ────────────────────────────────────────
   ENGAGEMENT TIMELINE
   ──────────────────────────────────────── */
.timeline {
  margin-top: 1rem;
}
.timeline-phase {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 1.2rem;
  padding: 1.4rem 0;
  border-bottom: 1px solid var(--border);
  align-items: start;
}
.timeline-phase:first-child {
  border-top: 1px solid var(--border);
}
.timeline-week {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent-vis);
  padding-top: 2px;
}
.timeline-phase h3 {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  margin-bottom: 0.3rem;
}
.timeline-phase p {
  font-size: 0.86rem;
  color: var(--text-sec);
  line-height: 1.7;
  margin-bottom: 0;
}

/* ────────────────────────────────────────
   PRICING CONTEXT
   ──────────────────────────────────────── */
.pricing-tiers {
  display: flex;
  flex-direction: column;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  margin-top: 1rem;
}
.pricing-tier {
  background: var(--white);
  padding: 1.5rem 1.8rem;
}
.section-shaded .pricing-tier {
  background: var(--warm-white);
}
.pricing-tier-name {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--near-black);
  margin-bottom: 0.15rem;
}
.pricing-tier-range {
  font-family: var(--font-head);
  font-size: 1.1rem;
  color: var(--accent);
  margin-bottom: 0.5rem;
  display: block;
}
.pricing-tier p {
  font-size: 0.84rem;
  color: var(--text-sec);
  line-height: 1.7;
  margin-bottom: 0;
}

/* ────────────────────────────────────────
   INNER PAGE HERO
   ──────────────────────────────────────── */
.page-hero {
  background: var(--accent);
  color: var(--white);
  padding: clamp(4rem, 8vw, 6rem) 0 clamp(3rem, 6vw, 4rem);
}
.page-hero-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--pad);
}
.page-hero-kicker {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent-vis);
  margin-bottom: 1.2rem;
}
.page-hero h1 {
  font-family: var(--font-head);
  font-size: clamp(1.8rem, 3.5vw, 2.4rem);
  line-height: 1.2;
  letter-spacing: -0.015em;
  font-weight: 400;
  max-width: 700px;
}
.page-hero p {
  font-size: 1rem;
  color: rgba(255,255,255,0.55);
  line-height: 1.8;
  margin-top: 1.2rem;
  max-width: 600px;
}

/* ────────────────────────────────────────
   ABOUT PAGE — FOUNDER
   ──────────────────────────────────────── */
.founder-section {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}
.founder-image {
  width: 100%;
  aspect-ratio: 3/4;
  background: var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
}
.founder-image-placeholder {
  font-size: 0.72rem;
  font-weight: 500;
  color: var(--text-lt);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

/* ────────────────────────────────────────
   INSIGHTS PAGE
   ──────────────────────────────────────── */
.insights-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
}
.insight-card {
  background: var(--white);
  padding: 2.2rem 2rem;
  transition: background 0.25s ease;
  display: block;
  color: inherit;
}
.insight-card:hover {
  background: var(--warm-white);
}
.insight-tag {
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent-vis);
  margin-bottom: 0.8rem;
  display: block;
}
.insight-card h3 {
  font-family: var(--font-head);
  font-size: 1.05rem;
  color: var(--near-black);
  line-height: 1.35;
  margin-bottom: 0.7rem;
}
.insight-card p {
  font-size: 0.84rem;
  color: var(--text-sec);
  line-height: 1.7;
  margin-bottom: 0;
}

/* ────────────────────────────────────────
   FOOTER
   ──────────────────────────────────────── */
.footer {
  background: var(--black);
  padding: clamp(3.5rem, 7vw, 5rem) 0 0;
}
.footer-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--pad);
  display: grid;
  grid-template-columns: 1.6fr 1fr 1fr 1fr;
  gap: clamp(2rem, 4vw, 3.5rem);
}
.footer-logo-mark {
  height: 28px;
  width: auto;
  margin-bottom: 1rem;
}
.footer-desc {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.3);
  line-height: 1.65;
  max-width: 260px;
}
.footer-col-heading {
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.45);
  margin-bottom: 1rem;
}
.footer-col a {
  display: block;
  font-size: 0.8rem;
  color: rgba(255,255,255,0.4);
  padding: 0.22rem 0;
  transition: color 0.2s ease;
}
.footer-col a:hover { color: var(--white); }
.footer-location {
  font-size: 0.78rem;
  color: rgba(255,255,255,0.25);
  margin-top: 1rem;
  line-height: 1.55;
}
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.06);
  margin-top: clamp(2.5rem, 5vw, 3.5rem);
  padding: 1.4rem 0;
}
.footer-bottom-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--pad);
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.footer-bottom p {
  font-size: 0.7rem;
  color: rgba(255,255,255,0.2);
}
.footer-bottom-links {
  display: flex;
  gap: 1.5rem;
}
.footer-bottom-links a {
  font-size: 0.7rem;
  color: rgba(255,255,255,0.2);
  transition: color 0.2s ease;
}
.footer-bottom-links a:hover {
  color: rgba(255,255,255,0.45);
}

/* ────────────────────────────────────────
   THANK YOU PAGE
   ──────────────────────────────────────── */
.thankyou-section {
  text-align: center;
  padding: clamp(6rem, 14vw, 10rem) 0;
}
.thankyou-section h1 {
  font-family: var(--font-head);
  font-size: clamp(1.6rem, 3vw, 2.2rem);
  color: var(--near-black);
  margin-bottom: 1.2rem;
}
.thankyou-section p {
  font-size: 1rem;
  color: var(--text-sec);
  line-height: 1.8;
  max-width: 540px;
  margin: 0 auto 1rem;
}
.thankyou-section .back-link {
  display: inline-block;
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--accent);
  border: 1px solid var(--accent);
  padding: 0.75rem 2rem;
  margin-top: 2rem;
  transition: background 0.25s ease, color 0.25s ease;
}
.thankyou-section .back-link:hover {
  background: var(--accent);
  color: var(--white);
}

/* ────────────────────────────────────────
   RESPONSIVE — TABLET
   ──────────────────────────────────────── */
@media (max-width: 900px) {
  .content-inner {
    grid-template-columns: 1fr;
    gap: 1.8rem;
  }
  .phase-grid {
    grid-template-columns: 1fr;
  }
  .form-row {
    grid-template-columns: 1fr;
  }
  .feature-strip-inner {
    grid-template-columns: 1fr;
    gap: 2rem;
  }
  .footer-inner {
    grid-template-columns: 1fr 1fr;
    gap: 2.5rem;
  }
  .founder-section {
    grid-template-columns: 1fr;
  }
  .insights-grid {
    grid-template-columns: 1fr;
  }
  .dimension {
    flex-direction: column;
    align-items: flex-start;
    gap: 0.4rem;
  }
  .dimension-label {
    width: auto;
  }
  .dimension-bar {
    width: 100%;
  }
  .comparison-table { font-size: 0.8rem; }
  .comparison-table th,
  .comparison-table td { padding: 0.7rem 0.6rem; }
  .case-study-body {
    grid-template-columns: 1fr;
  }
  .case-study-metrics {
    position: static;
    display: grid;
    grid-template-columns: repeat(2, 1fr);
  }
}

/* ────────────────────────────────────────
   RESPONSIVE — MOBILE
   ──────────────────────────────────────── */
@media (max-width: 640px) {
  .nav-inner { height: 56px; }
  .nav-links {
    display: none;
  }
  .nav-links.open {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--black);
    padding: 1.5rem var(--pad) 2rem;
    gap: 0.8rem;
    border-top: 1px solid rgba(255,255,255,0.08);
  }
  .nav-links.open a {
    font-size: 0.88rem;
    color: rgba(255,255,255,0.6);
    padding: 0.4rem 0;
  }
  .nav-links.open .nav-cta {
    margin-top: 0.8rem;
    text-align: center;
    padding: 0.7rem 1.4rem;
  }
  .nav-toggle { display: block; }

  .hero h1 {
    font-size: clamp(1.7rem, 7vw, 2.2rem);
  }
  .hero-actions {
    flex-direction: column;
  }
  .hero-cta,
  .hero-cta-secondary {
    text-align: center;
  }

  .capability-card {
    grid-template-columns: 1fr;
    padding: 1.5rem 1rem;
    margin: 0 -1rem;
  }
  .capability-card-icon { display: none; }
  .capability-arrow { display: none; }

  .comparison-table { font-size: 0.76rem; }
  .comparison-table th:first-child,
  .comparison-table td:first-child { width: auto; }
  .case-study-metrics {
    grid-template-columns: 1fr;
  }
  .deliverable-preview {
    grid-template-columns: 1fr;
  }
  .deliverable-preview-icon { display: none; }
  .timeline-phase {
    grid-template-columns: 1fr;
    gap: 0.3rem;
  }
  .footer-inner { grid-template-columns: 1fr; gap: 2rem; }
  .footer-bottom-inner {
    flex-direction: column;
    text-align: center;
  }
  .footer-logo-mark { margin: 0 auto 1rem; }
}

/* ────────────────────────────────────────
   PRINT
   ──────────────────────────────────────── */
@media print {
  .nav, .cta-band, .footer, .feature-strip { display: none; }
  body { color: #000; background: #fff; }
}

/* ────────────────────────────────────────
   REVEAL ANIMATIONS
   ──────────────────────────────────────── */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.7s cubic-bezier(0.25, 0.1, 0.25, 1),
              transform 0.7s cubic-bezier(0.25, 0.1, 0.25, 1);
}
.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}